Cinemas around the nation had to cease operations due to the pandemic-related lockdowns and limitations. This immediately contributed to a rise in the number of people using over-the-top (OTT) platforms to obtain their fix of escape. Contrary to the usual practice of watching movies in theatres, this exposed viewers to a variety of viewing possibilities, especially from cultures they had little or no prior exposure.
The Telugu film industry in particular has launched the post-pandemic era with a bang and solidified its foothold at the national level. This is a really encouraging trend, and more southern films will likely try to accomplish it in the future. Bahubali started the pattern, which was then continued by Bahubali 2, Saaho, Pushpa, and now RRR.
With KGF 1 and 2, the Karnataka film industry has also experienced some bloodshed. With 2.0, even the Tamil cinema industry attempted to make this change. This merely demonstrates that in recent years, every actor, director, and production company from the Deep South worth their salt has attempted to connect with a bigger home audience.
In addition to being easily accessible, rising smartphone use and a desire to experiment with different genres made South Indian content and the leading lights of the industry well-known to households across India, particularly in the north, where audiences are typically less willing to try new things in the film.
In recent years, Bollywood has disregarded the mainstream market. Rajkumar Rao, Ayushmann Khurrana, and other actors' movies won't reach India's rural areas. Mass-market films are undoubtedly successful, but how many stars today don't appear in them? Even Akshay Kumar produces comedies or movies with social undertones. See, Pushpa has an item song. It's glitzy and action-packed. Salman Khan films are popular with the general public as well. The films of Aamir Khan are incredibly elegant. Therefore, very few celebrities serve that market.
It served as a reminder that South Indian cinema has mastered the skill of creating pan-Indian films that engage both a larger native audience and viewers from abroad. They hire professional dubbing services for the impactful connection with the audience. In terms of money earned, the data also demonstrate where they are most important.
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