How Long should Your Ads be?

 So, what is it actually? What length is if not perfect then just about it for ads? Or simply put, how long should advertisements be? This has always been a topic of debate among advertisers, even today’s changing landscape has not managed to escape it. It is still a matter of discussion that how long do the ads need to catch the audiences’ attention, deliver the message, and make an impact. Well, that’s up for discussion, but Voyzapp – the most prominent voice-over marketplace, has tried to look through the important variables that make up an ad and has tried to find out the ideal length. So, let’s dive right into it: - 

Nowadays, most advertisements are divided into chunks of 15, 30, 45, & 60 seconds, out of which the radio and TV commercials use to lean on the longer side, however, this has reduced quite significantly in very recent times. Advertising specialists are always experimenting with the length of the ads to find out the ideal length and ensure high-efficiency of ads across various channels of advertisement. Although different surveys conducted by agencies around the globe have suggested 30 seconds as the ideal length of advertisement, there is enough proof that indicates an inclination towards the shorter versions of regular ads (not for any specific day, festival, or holiday). While ad specialists and strategists struggle to find the ideal length of ads, in the case of TV commercials, however, there exist ads of all lengths. In some cases, more compact ads are found to be effective while in others, especially holiday ads, rely on slow-cooking. But there has been a significant decline in regular TV viewership due to the outburst of online streaming services. Due to the rise in digital marketing and audio streaming services, it is very likely to encounter an advertisement voice-over of merely 6-8 seconds. So, what are the variables that determine or create the deviation in lengths of ads? these are major ones –

Single Agenda of Grabbing Attention –

Some say, longer ads make the audience feel bored or get distracted by other things happening around them. It goes like longer the ads, lesser is the paid attention. While others say, shorter ads have the crispiness that makes them more effective as it doesn’t feel like taking much time and the information and messages are delivered quickly. However, there is another group that states shorter ads however may take up lesser time, the barrage of information hurled on the audience makes them confused about what to focus on. And then some experiments with combining two or more ads of different lengths. So, there is a version for everyone. However, from the audiences’ point of view it's not the length that captures their attention but how that length has been utilized does. So, as an advertiser, you need to get more and more creative with your ads to keep audiences interested.